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I am presently an Associate Creative Director at Ogilvy Singapore, where my role spans both local and international projects. As an art director, I've been able to fulfill various childhood aspirations, including roles like a music video director, web designer, street photographer, magazine editor, beautician, songwriter, and shopgirl. This diverse range of interests adds excitement to my work, allowing me to explore different creative avenues across various brands and categories.

With a solid 16 years of agency experience, I approach each day with the enthusiasm of a wide-eyed rookie. My commitment to continuous improvement and generating fresh ideas remains unwavering. Whether it's propelling brands forward, influencing behavior, or forging connections, I'm dedicated to making a meaningful impact through creativity. Download my CV here

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2016 - present


2014 - 2016


2010 - 2014


2007 - 2010


University of Asia & the Pacific

BA Humanities with Specialization in Integrated Marketing Communications 


Pond's, Vaseline, Dove, Comfort,  Changi Airport, Japan Airlines, Decathlon, NCPC, MCCY, Milo, Facebook, Caress/Lux, Neutrogena, Electrolux, Philips, Nescafe, Nestea, Nike Women, Tang, BMW, Motorola, GSK and more


Cannes - Shortlist

Spikes - Bronze, Shortlist

Lürzer's - Print of the Week

Effies SG -  Silver

Tambuli PH - Gold

Kidlat PH - Silver

Araw PH - Gold, 2 Bronze 

About me

A PR of myself makes me cringe the same way whenever I hear the sound of my own voice. 


The wonderful Winona Wee managed to convince Shoutout LA to ask me a couple of questions about the work I do and some recommendations on how to enjoy Singapore. If the link does not work in your country, you may view the article here

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