In time for the Era's Tour Singapore leg, Changi Airport ran a social and activation to invite Taylor Swift to visit the Shiseido Forest Valley at Jewel Changi Airport. We capitalized on a resurfaced vlog from 2011 where Taylor remarked about feeling like she saw a forest in Changi Terminal 3. We encouraged fans to share photos and videos on social media using the hashtag #SeeTheNewForest to virtually bring her to the actual forest within the airport. It wasn't an official sponsorship event for the tour, but we just made this airport hold the biggest Swiftie event in Singapore. Well, aside from her concerts.
 

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