POND'S Cold Cream is the world's first mass skin care product and has been around for over a hundred years. But while it has grown synonymous with 'Your Grandma's cleanser', it has stood against the test of time especially amongst skin care fanatics and influencers and because unlike ordinary cleansers, POND’S Cold Cream is not only an effective cleanser is actually 50% moisturizer.

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The job is to drive brand relevancy especially among the younger American consumers of 18-34 years old and convince women who regularly wear makeup to add POND’S Cold Cream to their regimen as it is not only a superior makeup remover but it will also improve their skin every time they use it. The campaign has delivered the main message of “Remove & Improve” while educating consumers on what is cold cream & how to use it through online and activation.