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Back in 2007, Nike was to launch it's first Just Do It campaign in the Philippine market. The brand wanted to spark a relationship with women by getting them to fall in love with sports. The campaign encouraged women to meet other women in sports and try it out in hopes of falling in love with it. My role was to adapt this regional campaign locally and turning this into an activation online and on-ground. I designed the website and in true mid-2000s fashion, a widget to schedule sessions, send them alerts and track their progress. Sustaining materials such as banner ads and EDMs targeted prospects, helping to make the campaign a success in attendance and talkability.
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