In Thailand, women are very conscious of appearing in public without any makeup on. They always feel the need to look their best at all times.
The task was to launch the new Pond's Tone Up Cream - a product that instantly gives you a bright no-makeup look with 0% makeup. We created a comedic music video that mirrored their dependence on cosmetics - that in even the most mundane and ordinary chores, they waste too much time of putting on makeup.
Results: More than 1.7 Million in reach with 70% total engagement rate