PRACTICAL
GLAMOUR

In Thailand, women are very conscious of appearing in public without any makeup on. They always feel the need to look their best at all times.

​

The task was to launch the new Pond's Tone Up Cream - a product that instantly gives you a bright no-makeup look with 0% makeup. We created a comedic music video that mirrored their dependence on cosmetics - that in even the most mundane and ordinary chores, they waste too much time of putting on makeup. 

Results: More than 1.7 Million in reach with 70% total engagement rate