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SOCIAL UNDISTANCING
CLOSEUP THAILAND
It's a clever twist on the fading social distancing reminders left over from the pandemic. Our goal was to promote closeness after being subconsciously reminded of keeping apart. We partnered with Thai street artist Luckyleg to transform social distancing signs into "Social Undistancing" signs. This playful approach created a buzz and became a social media trend. It was a short but impactful campaign that used humor, pop culture and art to encourage people to get closer again.
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