The brief was how to make millennial and gen Z girls fall in love with Pond's, especially with online beauty start-ups seeming alot sexier than this hundred year old brand. The design brief was inline with the brand's idea of reveal your wow thru an enjoyable transformation - in both skin and with their goals in life.

Together a London-based design agency, I've led this project to create guidelines that will make an identity for the brand which is seen in the work today in 2021.