Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication.

 

We pitched, won and developed an integrated platform for the Swedish brand's laundry business and disrupted the category by introducing a new way of washing that keeps clothes bolder for longer...with bold visuals

 

Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M