Vaseline Verified

A social-first global campaign, ingeniously transformed over thousands Vaseline hacks into scientifically validated truths. By engaging Unilever's R&D scientists, the campaign rigorously tested user-generated tips, officially verifying (and debunking) their uses. This innovative approach earned successful hacks the "Vaseline Verified" seal, powerfully reinforcing the brand's authenticity and the product's boundless versatility.